Everything you need to run and grow digital commerce

Connected modules working on the same data. Start with what you need today and switch on the rest when you're ready.

Product information (PIM)

One source of truth for your products before they reach any channel.

  • Products and variants with SKU, GTIN/EAN and MPN, and attributes in Arabic and English
  • Suppliers, offers, price history, lead times and cost components
  • Clear availability types: owned stock, verified supplier stock, made to order, or unknown
  • Excel/CSV import that keeps the original row and its errors, with human review of sensitive fields
  • Duplicate detection and a full revision history per product

AI listing studio

Titles, descriptions and selling points for each platform — without inventing specs.

  • Templates for Amazon, Google Shopping and your storefront, in Arabic and English
  • Completeness and policy-risk scores, with blocking reasons and suggested fixes
  • Image checks for resolution, ratio, background, watermarks and duplicates
  • Approve content for one product or a batch, with a preview first

Multi-channel pricing engine

A price per channel that accounts for cost, fees, VAT and target margin.

  • Floors for margin and price, maximum discount and a change threshold
  • When a supplier cost moves: simulate every channel, propose, then approve
  • VAT-inclusive and exclusive prices kept apart, per company rules
  • No below-cost pricing without a recorded exception

Multi-channel publishing

Publish only what you approved, only where the platform allows it.

  • A capability matrix per account: supported, read-only, write, approval-required, unavailable
  • Clear states from draft to published or rejected, with the reason per field
  • Safe retries without duplicates — an HTTP 200 is never taken as proof a listing is live
  • Per-channel stock allocation, safety buffers and stale-data alerts

Ads studio

From campaign idea to submission, with your budget sign-off before any spend.

  • Campaign wizard: objective, products, audience and the campaign types your account supports
  • Copy, headlines and creatives from licensed assets, with A/B variants and policy review
  • UTM, pixel and GA4 setup where the connection exists
  • Spend and conversion reporting, de-duplicated across platforms, with attribution limits made explicit
  • Recommendations to cut or raise spend — executed only within a written policy and approval

Orders, fulfilment and returns

Every order from every channel in one operating flow.

  • Order aggregation, de-duplication and availability checks
  • Picking and purchasing assigned across the team, with shipment tracking
  • Returns, refunds and reimbursement claims
  • Import shipments, customs clearance, documents and expiry dates

Profit centre

Estimated contribution margin per product, channel, store and campaign.

  • Net of cost, fees, shipping, packaging, expected returns and attributed ads
  • Unknown costs are flagged, never counted as zero
  • Early detection of losing and out-of-stock products, turned into fix-it tasks
  • Attributed ad revenue kept separate from real order revenue

Tasks and team

Every task has an owner, a deadline and a verifiable outcome.

  • Tasks suggested by the assistant and rules, approved before assignment
  • Proof of work — a note, file or photo — and nobody reviews their own task
  • Quality scores, deadlines and escalation of overdue work
  • Voice or text notes that turn into draft tasks

Executive assistant and agents

A daily plan built on your data, and specialist agents with narrow permissions.

  • Morning brief and evening review
  • Agents for pricing, stock, ads, content, returns and shipments
  • Planning, simulation and policy checks before any approval
  • Daily spend and operation limits per agent

Rawaj Conversations and AI assistants

Customer service, sales and retention on every channel, built on your real order data.

  • One inbox for WhatsApp, Instagram, Messenger, Telegram, e-mail and marketplace questions, with teams, handoff and session summaries
  • AI assistants with guidelines, knowledge and actions (order tracking, returns, coupons within limits) and draft vs published versions
  • Smart journeys triggered by Salla, Zid, WhatsApp, Instagram and TikTok events, with waits, conditions and branches — running after approval
  • WhatsApp campaigns with audiences, scheduling and delivery/read rates, respecting consent and frequency caps
  • The Rawaj assistant prepares reports and drafts from one sentence, plus a team dashboard of customer-service reports

Start organising your commerce today

14-day free trial. Set up your companies, import products and try the daily plan yourself.